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Opinion

How Taylor Swift and Travis Kelce Could Impact Montana’s Real Estate Market

By Brady Thomas Rice

Rumors are swirling that Taylor Swift and Travis Kelce may be making Montana their new home. As the global superstar and NFL champion enjoy their post-season travels, reports suggest they’ve found a retreat in the Treasure State. But how might their potential move impact Montana’s real estate market?

The Influence of Celebrities on Local Markets

Montana’s scenic beauty and privacy have long attracted celebrities, from Justin Timberlake to Bill Gates. High-profile homeowners are nothing new. While Swift and Kelce will grab headlines, their presence is unlikely to disrupt the market.

Similarly, private jet arrivals at Bozeman airport are frequent, often tied to exclusive communities like the Yellowstone Club. Montana is already a magnet for affluent buyers, and adding Swift and Kelce to the mix won’t fundamentally change that.

Will Swift’s Move Attract More Buyers?

Swift’s presence in Montana could spark interest from her inner circle. Swift’s friends often follow her lead—Ed Sheeran moved to Hendersonville shortly after their friendship began. If Swift and Kelce establish roots in Montana, there could be a ripple effect in the high-end real estate market.

The Reality of Montana’s Housing Market

Despite speculation, Montana’s real estate market is driven by broader economic factors such as interest rates and housing supply, not just celebrity homebuyers. While Swift and Kelce may boost Montana’s allure, long-term pricing trends will rely on local demand and affordability.

For now, the biggest change may be a surge in fans hoping for a Swift sighting. Whether her presence reshapes the housing market is yet to be seen, but Montana will remain a sought-after destination—celebrity residents or not.

About Brady Thomas Rice

Brady Thomas Rice is the President and Founder of The BTR Group, Inc., a firm specializing in international executive management services focused on capitalizing, developing, restructuring, and operating commercial real estate assets in complex markets. With two decades of experience, Mr. Rice is a seasoned expert in the real estate industry. He is currently leading and advising on projects in multiple jurisdictions across the US Mountain West including Montana, Utah, and Colorado along with international destination markets including Baja California Sur, Mexico and Canada.